Nice to Meet You!

How did Be Beautiful U come to be? Well in 2010, Wendy Smith, Hope Church Creative Director, had a vision to inspire Arizona State University women to reveal self-worth through personal style. Since then, we've hosted an annual signature fashion event, coached young women to learn their personal style and, most recently, created a video series to help freshmen transition their wardrobe from high school to college.

It's been a blast, and we've grown a lot over the past 8 years. We realized it was time to take it to the next level - say hello to Be Beautiful U - Doing something beautiful for God and becoming beautiful doing it (1 Tim. 2:9-10 MSG)!

We want to inspire every university woman to reveal self-worth through personal style because every woman belongs in beautiful. The future is bright - and stylish - come along for the ride!

Get to Know Wendy


For over 25 years, Wendy has walked alongside college women, teaching the Biblical truth to help connect the love of Jesus with personal self-worth, confidence and style! She is passionate about seeing women understand their influence and leadership potential.

Wendy is a certified image consultant through Shari Braendel's Fashion Meets Faith.